William B. Ziff Jr.

William Bernard "Bill" Ziff Jr. was an American publishing executive. His father, William Bernard Ziff Sr., was the co-founder of Ziff Davis Inc. and when the elder Ziff died in 1953, Ziff took over the management of the company. After buying out partner Bernard G. Davis, he led Ziff Davis to become the most successful publisher of technology magazines in the 1970s and 1980s.